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"A Goal Without a Plan Is Just a Wish"
-Antoine de Saint-Exupery


  • Fiduciary Standard

    We are independent and work in your best interests at all times – not Wall Street’s.

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  • Fee Only

    We are compensated for advising you and are focused solely on your success. There are no conflicts of interest.

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  • Experience

    With over 30 years’ professional experience, we have the knowledge and perspective to help you find the right solution for your needs.

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  • Integrity

    We are uncompromising in our commitment to a higher standard of professional conduct and a strict code of ethics.

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You deserve a financial advisor who always puts your interests first, is objective, and doesn't depend on the product they sell for compensation. We are committed to helping families, individuals and small businesses gain and stay in control of their individual situation. William Suplee, president and founder of Structured Asset Management, Inc., is a fee-only Registered Investment Advisor and financial planner, located in Berwyn, PA serving clients in the western main line and greater Philadelphia area.  His firm provides customized solutions designed to help you achieve your financial goals. Gain peace of mind and contact us for a complimentary, no obligation "get acquainted meeting" to begin planning now!



Financial Planning

Our planning process results in an organized, comprehensive view of your goals and a clear actionable plan for how to reach them.  We then monitor your plan to make sure that you stay on track and make any needed adjustments.


Portfolio Management

Portfolio management begins with a clearly written investment policy statement specifically designed to address your individual situation and objectives. Our strategies use highly cost effective, institutional quality investments.


Retirement Plan Services

As a plan sponsor, you have a fiduciary duty to ensure that your plan is efficient and cost effective when benchmarked against similar plans.  Our process does this for you while maximizing plan benefits and minimizing your liability. Download our Plan Sponsor Guide to 401k Plans to find out more!


Latest Blog Posts

Jul 20, 2017 by Structured Asset Management, Inc.

The most recent Dalbar study continues to show that people who trade in their 401(K) plan, lose ground when compared to those that don’t.

I spent over 20 years of my career as a professional trader on the floor of a major stock exchange. That gives me a certain insight into why it is not proper to do a lot of trading as a long-term investors. Being on the trading floor gives you a time and place advantage so that when new information comes into the market place, you can react...

Jul 17, 2017 by Structured Asset Management, Inc.

 I find it fascinating to watch the Illinois budget fiasco being played out like a game of chicken between the Governor and the Senate. The Senate just overrode the Governor's veto of a tax increase. While this is good to stave off a downgrade to junk status, it is not so good for the citizens of the state. While yes, more money is available to pay for services, there is also less money that people can spend on what they need.

Already Illinois has to pay twice as much to...

Jul 12, 2017 by Structured Asset Management, Inc.

That’s a very common assumption that many people make. Based on the idea that taxes will go down over time, they decide to take as little as possible from retirement accounts and spend their taxable money first. For some people that works fine, but for many it becomes a tax trap.

Often when you first retire, your tax rate drops dramatically but then, over time, begins to creep back up. Why is that? Because social security goes up every year and the amount of money you have to...

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